With that, the inflated and variable numbers caused by MPP are having less of an effect on how they monitor their campaigns. Many marketers are looking to new email metrics to measure success. 24% say the privacy changes had a positive impact.29% say the changes had a negative impact.47% say the impact of data privacy changes had a neutral impact on their email marketing strategy.Here’s what a study on email marketers found: So far, in 2022, the impact hasn’t been too significant on email senders. Users must manually opt-in to this feature on their phones. A new study shows 77% of marketers believe MPP is automatically activated on recipients’ devices, but that’s not the case. However, there are still misconceptions about this Apple update. While senders can still look at click tracking, it will be more challenging to recognize unengaged contacts or evaluate the success of an email campaign without open tracking data. How does Apple’s Mail Privacy Protection affect email senders?īy anonymizing open tracking, MPP prevents email senders from fully understanding how MPP-enabled recipients engage with their businesses’ emails. In order to enable MPP, users must have Apple devices, configure their email account to use Apple Mail applications, update their operating system to the latest version, and opt into MPP.

MPP will impact both email recipients and email senders. Who will be impacted by Mail Privacy Protection? Alternatively, users can go to “Settings” → “Mail” → “Privacy Protection,” to then choose whether they’d like to both hide their IP address and protect Mail activity or only enable one of the Privacy Protection features. If the users decide to protect their privacy, this option enables MPP and hides their IP address. When users open the Apple Mail app for the first time after downloading the newest operating systems, they receive a prompt to choose if they would like to protect their privacy. Mail Privacy Protection is a new option located in the Apple device settings of iOS 15 and macOS 12 Monterey. What is Apple’s Mail Privacy Protection update?

How to stay informed on Apple’s Mail Privacy Protection.

How to adapt to Apple’s Mail Privacy Protection.

What is Apple Mail Privacy Protection (MPP)?.

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We will keep updating this guide as we learn more about MPP and as the feature becomes more widely adopted. To better understand how Apple’s MPP could affect your email program, we have created a comprehensive guide to answer all of your MPP questions, provide the latest information using our significant data set, and give you tips on how to make adjustments to your email program. However, it has a number of implications for email senders. It is part of Apple’s larger initiative to help users take control of their data. The Apple Mail Privacy Protection (MPP) feature launched on September 20, 2021.

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